Hollywood actress singer Jessica Simpson has chosen Bollywood star Neha Dhupia as the Indian Beauty ambassador for her TV show Price Of Beauty.

She zeroed in on Neha after spotting her on American mini series Bollywood Hero, said a press release. Neha will now feature on a special segment on Bollywood on the show.

The shooting for the segment is scheduled to start next week in Mumbai.

The show has Simpson travel all over the world to meet women and study local fashions, dietary fads and beauty regimes in an attempt to explore the meaning of true beauty in different cultures.